Education For Life Essay Example for Free

Education For Life Essay Education For LifeThe basic purpose of a liberal arts education is to liberate the human being to exercise his or her potential to the fullest. Liberal arts plays an important role in developing individuals and the world. When students attend liberal art colleges, they will understand the essence of humanity and will learn to shape and develop personal values. For a person to develop, he needs to understand the essence of humanity. When you attend college, your view on the meaning of life changes. You live for your minds and spirits and not just for the security of material wealth (Urbanek). You start to do things related to your work as this is your interest. This will make you care less about material wealth and you will focus more on the benefit of the world than the benefit of yourself. Liberal arts means arts of freedom. People learn about things that interest them. This makes the experience of learning better. Students will recognize the value of material things for what they are (Urbanek). They will start challenging tasks of design where they would learn how to translate ideas into actions. They will get to know the depth, flexibility and openness of their thinking and will also be able to recognize the importance of their thinking. Taking these ideas into consideration, I can say that liberal arts teaches people global responsibility, social awareness and self development, which is the essence of humanity. Thus, when the essence of humanity is known, then only a person will be able to acquire personal values. The value of liberal arts was appreciated by the students in older times but contemporary students do not share the same sentiment. In 1900, 70 percent of college students in US attended liberal arts colleges but today fewer that 5 percent do. The idea has taken hold by educators that todays youth are more materialistic, less idealistic and more self interested than their predecessors (Richard). In 1997, Yankelovitch survey focused on high school students and their parents, found that 85 percent of the high school students and 74 percent of their parents stated that the goal of college is to get a practical education and to secure a job. Furthermore, only 14 percent of the students and 27percent of their parents were even familiar with what a liberal art education is. Todays students tend to be career oriented, impatient and focused in material rewards (Kahn). People do not know that liberal arts can offer a clearer understanding that work embodies the values of courage, honour and responsibility. Liberal art colleges expose you to a variety of academic disciplines and an excellent background for future work. The education gives you the ability to adapt to a changing environment, communicate effectively, think critically and solve complex problems, which can prove very useful in everyday lives. As you acquire personal values throughout your college years, it is important to learn how to shape these values. I believe that the central purpose of liberal arts education is to shape the values of people. The impact of liberal arts education on student value change is conclusive in determining whether higher education is effective in achieving this central purpose. According to a survey conducted at the University of California at Los Angeles, 8 out of 10 academics said they were spiritual, and 64 percent called themselves religious. More than half of the faculty members said that it was important to enhance undergraduates self-understanding and to develop their moral character and values. I think liberal arts is a great way to teach people their spiritual and moral responsibilities towards the community and world itself. Humanitarian values are defined by acceptance of value equivalency between ones own loyalties and those of all other individuals and groups, as well as respecting the rights of others to freely express similar claims and loyalties without infringement (Hollway). Values serve as guiding principles in the life of a person or other social entity and thus, it is important for people to learn how to shape these values. Values are described as serving the interests of some social entity, motivating action, giving direction, and having emotional intensity (Hollway). Therefore, these values are needed for the development of individuals. When individuals possess these values, they will be able to use them in their society. Employers around the world are looking for people who possess these values and have the ability to use them. Hence, liberal arts students will satisfy these employers. These students will also find opportunities to learn more as their primary goal is not material wealth. This will help countries to better their economy. These values will benefit the students themselves as well as the world. Once a person understands the essence of humanity and learns to shape and develop values, he will be able to make changes to the world. Liberal arts students have the skills to become valuable community members. They make decisions, solve problems and communicate the solutions to others. Liberal arts prepares these students to be successful throughout their life. WORKS CITEDUrbanek, Jennifer. The EBSCOhost. 28 Oct. 2007 Kahn, Beverly. Co-opting The Market Place. Journal of Higher Education: p. 19. EBSCOhost. 28 Oct. 2007 Richard, M. The Practical Path, Too, Can Be High-Minded. Chronicle of Higher Education: p. 11. EBSCOhost. 28 Oct. 2007 Hollway, Michael. A Comparison of the Impact of 2 Liberal Arts. Journal of General Education: p. 237. EBSCOhost. 28 Oct. 2007.

Lift And Drag Coefficients Of Planes Engineering Essay

Lift And Drag Coefficients Of Planes Engineering Essay The term fluid in everyday language typically refers to liquids, but in the realm of physics, fluid describes any gases, liquids or plasmas that conform to the shape of its container. Fluid mechanics is the study of gases and liquids at rest and in motion. It is divided into fluid statics, the study of the behavior of stationary fluids, and fluid dynamics, the study of the behavior of moving, or flowing, fluids. Fluid dynamics is further divided into hydrodynamics, or the study of water flow, and aerodynamics, the study of airflow. Real-life applications of fluid mechanics included a variety of machines, ranging from the water-wheel to the airplane. Many of the applications are according to several principles such as Pascals Principle, Bernoullis Principle, Archimedess Principle and etc. As example, Bernoullis principle, which stated that the greater the velocity of flow in a fluid, the greater the dynamic pressure and the less the static pressure. In other words, slower-moving fluid exerts greater pressure than faster-moving fluid. The discovery of this principle ultimately made possible the development of the airplane. Therefore, among the most famous applications of Bernoullis principle is its use in aerodynamics. In addition, the study of fluids provides an understanding of a number of everyday phenomena, such as why an open window and door together create a draft in a room. Wind Tunnel Suppose one is in a room where the heat is on too high, and there is no way to adjust the thermostat. Outside, however, the air is cold, and thus, by opening a window, one can presumably cool down the room. But if one opens the window without opening the front door of the room, there will only be little temperature change. But if the door is opened, a nice cool breeze will blow through the room. Why? This is because, with the door closed, the room constitutes an area of relatively high pressure compared to the pressure of the air outside the window. Because air is a fluid, it will tend to flow into the room, but once the pressure inside reaches a certain point, it will prevent additional air from entering. The tendency of fluids is to move from high-pressure to low-pressure areas, not the other way around. As soon as the door is opened, the relatively high-pressure air of the room flows into the relatively low-pressure area of the hallway. As a result, the air pressure in the room is reduced, and the air from outside can now enter. Soon a wind will begin to blow through the room. The above scenario of wind flowing through a room describes a rudimentary wind tunnel. A wind tunnel is a chamber built for the purpose of examining the characteristics of airflow in contact with solid objects, such as aircraft and automobiles.   Theory of Operation of a Wind Tunnel Wind tunnels were first proposed as a means of studying vehicles (primarily  airplanes) in free flight. The wind tunnel was envisioned as a means of reversing the usual paradigm: instead of the airs standing still and the aircraft moving at speed through it, the same effect would be obtained if the aircraft stood still and the air moved at speed past it. In that way a stationary observer could study the aircraft in action, and could measure the aerodynamic forces being imposed on the aircraft. Later, wind tunnel study came into its own: the effects of wind on manmade structures or objects needed to be studied, when buildings became tall enough to present large surfaces to the wind, and the resulting forces had to be resisted by the buildings internal structure. Still later, wind-tunnel testing was applied to  automobiles, not so much to determine aerodynamic forces per second but more to determine ways to reduce the power required to move the vehicle on roadways at a given speed. In the wind tunnel the air is moving relative to the roadway, while the roadway is stationary relative to the test vehicle. Some automotive-test wind tunnels have incorporated moving belts under the test vehicle in an effort to approximate the actual condition. Its represents a safe and judicious use of the properties of fluid mechanics. Its purpose is to test the interaction of airflow and solids in relative motion: in other words, either the aircraft has to be moving against the airflow, as it does in flight, or the airflow can be moving against a stationary aircraft. The first of these choices, of course, poses a number of dangers; on the other hand, there is little danger in exposing a stationary craft to winds at speeds simulating that of the aircraft in flight. Wind tunnel Wind tunnels are used for the study of aerodynamics (the dynamics of fluids). So there is a wide range of applications and fluid mechanic theory can be applied in the device. airframe flow analysis (aviation, airfoil improvements etc), aircraft engines (jets) performance tests and improvements, car industry: reduction of friction, better air penetration, reduction of losses and fuel consumption (thats why all cars now look the same: the shape is not a question of taste, but the result of laws of physics!) any improvement against and to reduce air friction: i.e. the shape of a speed cycling helmet, the shape of the profiles used on a bike are designed in a wind tunnel. to measure the flow and shape of waves on a surface of water, in response to winds (very large swimming pools!) Entertainment as well, in mounting the tunnel on a vertical axis and blowing from bottom to top. Not to simulate anti-gravity as said above, but to allow safely the experience of free-falling parachutes. The Bernoulli principle is applied to measure experimentally the air speed flowing in the wind tunnel. In this case, the construction of Pitot tube is made to utilize the Bernoulli principle for the task of measuring the air speed in the wind tunnel. Pitot tube is generally an instrument to measure the fluid flow velocity and in this case to measure the speed of air flowing to assist further aerodynamic calculations which require this piece of information and the adjustment of the wind speed to achieve desired value. Schematic of a Pitot tube Bernoullis equation states: Stagnation pressure = static pressure + dynamic pressure This can also be written as, Solving that for velocity we get: Where, V is air velocity; pt is stagnation or total pressure; ps is static pressure; h= fluid height and à Ã‚  is air density To reduce the error produced, the placing of this device is properly aligned with the flow to avoid misalignment. As a wing moves through the air, the wing is inclined to the flight direction at some angle. The angle between the  chord line and the flight direction is called the  angle of attack  and has a large effect on the  lift  generated by a wing. When an airplane takes off, the pilot applies as much  thrust  as possible to make the airplane roll along the runway. But just before lifting off, the pilot  rotates  the aircraft. The nose of the airplane rises,  increasing the angle of attack  and producing the  increased lift  needed for takeoff. The magnitude of the lift  generated  by an object depends on the  shape  of the object and how it moves through the air. For thin  airfoils,  the lift is directly proportional to the angle of attack for small angles (within +/- 10 degrees). For higher angles, however, the dependence is quite complex. As an object moves through the air, air molecules  stick  to the surface. This creates a layer of air near the surface called a  boundary layer  that, in effect, changes the shape of the object. The  flow turning  reacts to the edge of the boundary layer just as it would to the physical surface of the object. To make things more confusing, the boundary layer may lift off or separate from the body and create an effective shape much different from the physical shape. The separation of the boundary layer explains why aircraft wings will abruptly lose lift at high angles to the flow. This condition is called a  wing stall. On the slide shown above, the flow conditions for two airfoils are shown on the left. The shape of the two foils is the same. The lower foil is inclined at ten degrees to the incoming flow, while the upper foil is inclined at twenty degrees. On the upper foil, the boundary layer has separated and the wing is stalled. Predicting the  stall point  (the angle at which the wing stalls) is very difficult mathematically. Engineers usually rely on  wind tunnel  tests to determine the stall point. But the test must be done very carefully, matching all the important  similarity parameters  of the actual flight hardware. The plot at the right of the figure shows how the lift varies with angle of attack for a typical thin airfoil. At low angles, the lift is nearly linear. Notice on this plot that at zero angle a small amount of lift is generated because of the airfoil shape. If the airfoil had been symmetric, the lift would be zero at zero angle of attack. At the right of the curve, the lift changes rather abruptly and the curve stops. In reality, you can set the airfoil at any angle you want. However, once the wing stalls, the flow becomes highly unsteady, and the value of the lift can change rapidly with time. Because it is so hard to measure such flow conditions, engineers usually leave the plot blank beyond wing stall. Since the amount of lift generated at zero angle and the location of the stall point must usually be determined experimentally, aerodynamicists include the effects of inclination in the  lift coefficient.  For some simple examples, the lift coefficient can be determined mathematically. For thin airfoils at subsonic speed, and small angle of attack, the lift coefficient  Cl  is given by: Cl = 2 where  Ã‚  is 3.1415, and  a  is the angle of attack expressed in radians: radians = 180 degrees Aerodynamicists rely on wind tunnel testing and very sophisticated computer analysis to determine the lift coefficient. Lift coefficient The  lift coefficient  (  Ã‚  or  ) is a  dimensionless  coefficient that relates the  lift  generated by an aerodynamic body such as a  wing  or complete  aircraft, the  dynamic pressure  of the fluid flow around the body, and a reference area associated with the body. It is also used to refer to the aerodynamic lift characteristics of a  2D  airfoil  section, whereby the reference area is taken as the airfoil  chord.  It may also be described as the ratio of lift pressure to  dynamic pressure. Aircraft Lift Coefficient Lift coefficient may be used to relate the total  lift  generated by an aircraft to the total area of the wing of the aircraft. In this application it is called the  aircraft  or  planform lift coefficient   The lift coefficient  Ã‚  is equal to: where   is the  lift force,   is fluid  density,   is  true airspeed,   is  dynamic pressure, and   is  planform  area. The lift coefficient is a  dimensionless number. The aircraft lift coefficient can be approximated using, for example, the  Lifting-line theory  or measured in a  wind tunnel  test of a complete aircraft configuration. Section Lift Coefficient Lift coefficient may also be used as a characteristic of a particular shape (or cross-section) of an  airfoil. In this application it is called the  section lift coefficient  Ã‚  It is common to show, for a particular airfoil section, the relationship between section lift coefficient and  angle of attack.  It is also useful to show the relationship between section lift coefficients and  drag coefficient. The section lift coefficient is based on the concept of an infinite wing of non-varying cross-section, the lift of which is bereft of any three-dimensional effects in other words the lift on a 2D section. It is not relevant to define the section lift coefficient in terms of total lift and total area because they are infinitely large. Rather, the lift is defined per unit span of the wing  Ã‚  In such a situation, the above formula becomes: where  Ã‚  is the  chord  length of the airfoil. The section lift coefficient for a given angle of attack can be approximated using, for example, the  Thin Airfoil Theory,  or determined from wind tunnel tests on a finite-length test piece, with endplates designed to ameliorate the 3D effects associated with the  trailing vortex  wake structure. Note that the lift equation does not include terms for  angle of attack   that is because the mathematical relationship between  lift and  angle of attack  varies greatly between airfoils and is, therefore, not constant. (In contrast, there is a straight-line relationship between lift and dynamic pressure; and between lift and area.) The relationship between the lift coefficient and angle of attack is complex and can only be determined by experimentation or complex analysis. See the accompanying graph. The graph for section lift coefficient vs. angle of attack follows the same general shape for all  airfoils, but the particular numbers will vary. The graph shows an almost linear increase in lift coefficient with increasing  angle of attack, up to a maximum point, after which the lift coefficient reduces. The angle at which maximum lift coefficient occurs is the  stall  angle of the airfoil. The lift coefficient is a  dimensionless number. Note that in the graph here, there is still a small but positive lift coefficient with angles of attack less than zero. This is true of any airfoil with  camber  (asymmetrical airfoils). On a cambered airfoil at zero angle of attack the pressures on the upper surface are lower than on the lower surface. A typical curve showing section lift coefficient versus angle of attack for a cambered airfoil Drag Coefficient In  fluid dynamics, the  drag coefficient  (commonly denoted as:  Ã‚  Ã‚  or  ) is a  dimensionless quantity  that is used to quantify the  drag  or resistance of an object in a fluid environment such as air or water. It is used in the  drag equation, where a lower drag coefficient indicates the object will have less  aerodynamic  or  hydrodynamic  drag. The drag coefficient is always associated with a particular surface area. The drag coefficient of any object comprises the effects of the two basic contributors to  fluid dynamic  drag:  skin friction  and  form drag. The drag coefficient of lifting  airfoil  or  hydrofoil  also includes the effects of lift  induced drag.  The drag coefficient of a complete structure such as an aircraft also includes the effects of  interference drag. Definition The drag coefficient  Ã‚  is defined as: where:   is the  drag force, which is by definition the force component in the direction of the flow velocity,   is the  mass density  of the fluid,   is the  speed  of the object relative to the fluid, and is the reference  area. The reference area depends on what type of drag coefficient is being measured. For automobiles and many other objects, the reference area is the frontal area of the vehicle (i.e., the cross-sectional area when viewed from ahead). For example, for a sphere  Ã‚  (note this is not the surface area =  ). For  airfoils, the reference area is the  planform  area. Since this tends to be a rather large area compared to the projected frontal area, the resulting drag coefficients tend to be low: much lower than for a car with the same drag, frontal area and at the same speed. Airships  and some  bodies of revolution  use the volumetric drag coefficient, in which the reference area is the  square  of the  cube root  of the airship volume. Submerged streamlined bodies use the wetted surface area. Two objects having the same reference area moving at the same speed through a fluid will experience a drag force proportional to their respective drag coefficients. Coefficients for unstreamlined objects can be 1 or more, for streamlined objects much less.

Vanitas :: essays research papers

Vanitas Vanitas, found in many recent pieces, is a style of painting begun in the 17th Century by Dutch artists. Artists involved in this movement include Pieter Claesz, Domenico Fetti and Bernardo Strozzi . Using still-life as their milieu, those artists and others like them provide the viewer with ideas regarding the brevity of life. The artists are giving us a taste of the swiftness with which life can fade and death overtakes us all. Some late 20th Century examples were shown recently at the Virginia Museum of Art in Richmond, Virginia. Among the artists represented in this show were Miroslaw Balka (Polish, b. 1958), Christian Boltanski (French, b. 1944), Leonardo Drew (American, b. 1961), Felix Gonzalez-Torres (American, b. Cuba, 1957- 1996), Jim Hodges (American, b. 1957), Anish Kapoor (British, b. India, 1954), and Jac Leirner (Brazilian, b. 1961). In the poem Vanitas Vanitatum by John Webster, we are given a clear view of this movement in the art world. â€Å"ALL the flowers of the spring Meet to perfume our burying† is a beautiful juxtaposition of the beauty of life and the sorrow of passing away. Actually, any definition of this term would be overshadowed by this poem, it so clearly sums up the meaning and importance behind the word Vanitas. "Vanitas still life with portrait of a young painter " by David Bailly includes such objects as dying flowers, a skull, a painting of musician, musical instruments (recorder, conductor’s baton), statuary of a young, virile man and a young child, a portrait of another young man, and a clean palette hanging on the wall. The meaning behind these articles can be manifold, depending upon one’s point of view, but I think they are all important symbols of the passing nature of vitality and life itself. The flowers, once brilliant and lovely, are now withering in their vase. Music, represented by a man playing a lute in a portrait on the wall and by numerous music related items (a recorder, a conductor’s baton) is itself transient and elusive. Obviously a skull can represent death, but it can just as easily be a reminder of what remains behind. The clean palette hanging on the wall is evocative of a clear start, a new beginning, the option available to us all t o begin again, before it’s too late! In â€Å"Wheel of Fortune†, by Audrey Flack, many objects illustrate the transient nature of this fragile life.

The Elections of 1948 and 2004 Essay -- Politics Political Presidentia

The Elections of 1948 and 2004 The elections of 1948, and 2004 had many similarities. In both elections we had the two major political parties, plus a third independent party. We had a war going on, polls trying to predict the election, and two main candidates working on getting elected. The elections did have some differences though. Money spent, mediums campaigned through, and the number of votes for the third party. Despite the differences, there was one main similarity that stood out between the two elections, the type of rhetoric used to sway votes from both sides. In the election of 1948 Thomas Dewey rarely gave any plans, and even more rarely would he ever try to tell us why he would make a better president than incumbent Harry Truman. Instead he would complain about the new deal plans, and let his looks try and get him elected. Harry Truman was on the attack. The polls showed him far behind, so he figured he had ground to cover. He was quoted by the AP in the New York Times as saying â€Å"†¦if my opponent had the courage to discuss the issues.† (â€Å"President’s Speech in Pittsburg†). This recent election went similar. Although we did not have one candidate kick back and let his looks drive his campaign, we did have a candidate try and rely on his image to get him elected. It was viciously attacked, as well as defended. In the end, this did not seem enough to win, yet again. To get a better understanding of the outcome of this election, you must dig deeper, and examine each candidate one by one. Look at what the various candidates did to swing the vote one way or the other. Only after analyzing each candidate’s campaign can you see that the presidential election relies heavily on image, with logical reason... ...y, this does not say much for our country, and the direction we are headed in. Works Cited â€Å"The Election of 1948: Dewey defeats Truman?† C-SPAN. 17 November 2004 http://www.c-span.org/classroom/govt/1948.asp â€Å"1948: The Great Truman Surprise† Kennesaw State University Department of Political Science & International Affairs. 17 November 2004 http://www.kennesaw.edu/pols/3380/pres/1948.html â€Å"Thomas E. Dewey† Shiawassee County Michigan History. 17 November 2004. http://www.shiawasseehistory.com/tomdewey.html â€Å"Collecting Thomas E. Dewey† Shiawassee County Michigan History. 17 November 2004.http://www.shiawasseehistory.com/collect.html â€Å"Dewey Campaign† Shiawassee County Michigan History. 17 November 2004. http://www.shiawasseehistory.com/dewey.html â€Å"The Kerry-Edwards Economic Plan† 22 November 2004.http://www.johnkerry.com/pdf/economic_plan.pdf>

Comparing Love and Marriage in Canterbury Tales, Lanval, Faerie Queene,

Love and Marriage in Canterbury Tales, Lanval, Faerie Queene, and Monsieur's Departure Medieval and Renaissance literature develops the concepts of love and marriage and records the evolution of the relation between them. In Chaucer's Canterbury Tales, Christian love clashes with courtly love, as men and women grapple with such issues as which partner should rule in marriage, the proper, acceptable role of sex in marriage, and the importance of love as a basis for a successful marriage. Works by earlier writers portray the medieval literary notion of courtly love, the sexual attraction between a chivalric knight and his lady, often the knight's lord's wife. The woman, who generally held mastery in these relationships based on physical desire and consummation, dictated the terms of the knight's duties and obligations, much like a feudal lord over a vassal. This microcosm of romance between man and woman was anchored by the macrocosm of the bonds among men and their fealty to their lord. The dominance of women and fealty to the leader in courtly love contrasts with the d ominance ...

The Relationship Between the Roman Authorities and the Early Church

When early Christians began to read the Bible and follow The Way, they begun to walk the path and carved which was uniquely Christian history. Eusebius was a bishop, an overseer in the tradition of the apostle Paul and John among others. It is amazing that his detailed account during those days were not only preserved for posterity, but that he had the tenacity, the determination and the strength to identify and record people and events he was facing during his day. These were people who were being murdered or whose bodies were mutilated.We read of characters and personalities – different people – from all walks of life who had a common experience. They became disciples of Jesus the Christ and almost all of them faced the same fate which is martyrdom. The Roman government was more than a backdrop for the setting of the story that Eusebius had written. It was an empire whose rule was not to be underestimated for its intelligence and its equally determined goal to subdue all who seemed and were planning to defy that rule. Yet for some observers today, the Rome seemed tolerant for the practice of any religion.The question then remains: why did Rome persecute the Christians? And why do we look back to this period to call it as the era of the martyrs? Looking back at Rome’s policy we see the Imperial authorities as remarkably lenient over the religions of those they have power over with. If the national religions of those territories would include homage to the emperor among their other ceremonies or rites, Rome almost never get in the way. As long as the Roman authorities think that the Christians were just a sect of the Jews, followers of Jesus enjoyed immunity much like the rest of them.But upon realizing that this supposed Jewish sect were up to more than being very fanatical about their monotheistic beliefs and that this â€Å"sect† not just incessantly talked about Jesus but intended to make Christians out of the entire population o f the empire and that this was spreading like wildfire, Rome changed its stance and started to view the Christians as threats. From time to time, the Christians felt the wrath of the Roman authorities as well as its very own people. The experiences of every named disciple or follower were more than horrific.These Christians suffered torture of every kind invented by fellow human being. The main cause of the loathing and revulsion that the early Christians felt from within the Roman society lies in the former’s distinctive life-style. The real Christian is a person who is essentially unlike the rest. Problem is that men always view with suspicion people who are different. Then and now, conformity not distinctiveness, is the way to a trouble-free life. So the more early Christians took their faith seriously the more they were in danger of crowd reaction.Thus, simply by having a lifestyle in accordance with the teachings of Jesus, the Christian was a constant unspoken condemnati on of the pagan way of life. As Eusebius in his time was observing and reacting to the events that took place, it was not that the Christians went about all or any forms of censure to disparage the government and those who were not with â€Å"The Way,† nor were they consciously self-righteous and a cut above all others. It was clear then that the Christian ethic was a criticism of the pagan way of life.Fundamental to Christianity and primary cause of continual hostilities was the Christian’s rejection of the pagan gods. The Romans expectedly had deities for every facet of living- be it for harvest (sowing and reaping), or perhaps something to do with the weather. The Christians denial of them marked the Jesus’ followers as enemies of the state. There were also social events which were of themselves reasons that Christians object because they were inherently wrong like the gladiatorial combats which were intolerably inhuman.The picture is clear that it was hard f or Roman society to co-exist with a totally distinct and seemingly opposing lifestyle that to annihilate or hurt to discourage these Christians was the order of the day. This widespread hatred for early Christians helps explain the persecution in the Roman hands. There were outbursts of bloodshed which became common. Another obvious and related reason why Christians were persecuted was the slanders disseminated against them. This was both implied and detailed in the reports made to Eusebius from named persons. Once these defaming stories started they could never be stopped.The secrecy with which Christian gatherings were held aroused suspicions and bred distrust. Charges include sex orgies, cannibalism and even ridiculously, atheism. But the more serious supposed crime the early disciples of Jesus committed surfaced from the tradition of emperor worship. This practice sprang from the merits of Roman rule; what was popularly called Pax Romana or the Roman peace. The resulting peace w as a deep and heartfelt gratitude to the spirit of Rome. This was an easy step from the spirit of Rome to become the goddess of Roma and eventually evolved into one final symbol of Roman spirit which was the emperor.Any allegiance other than to that of the Roman emperor slowly spelled intimidation or threat to their governance. No other sect or group posed this threat during these times than the â€Å"fanatical† Christians who were loyal to their â€Å"Lord. † In one sense, Rome was right because there was a real conflict of loyalties. The Christians never compromised by saying â€Å"Caesar is Lord. † From then on, Roman authorities branded them as a band of potential revolutionaries threatening the existence of the Roman Empire and were then deserving of expulsion or death.

Marketing Segmentation Essay

Marketing Segmentation United Health Care MKT/571 Professor Knabe August 26, 2013 Marketing Segmentation: United Health Care An integral part of a business’s market strategy is market segmentation. Market Segmentation is that process of breaking down a large market into smaller groups of consumers so that they can market more efficiently. Whether you are a consumer oriented company or a business oriented company you should use Market segmentation. Demographics As a health insurance provider our market segmentation is based on research and academic literature. In the health care industry we cover every constituent served by our organization. Out target markets are: Employers Members-commercial group, individual, Medicare, and Medicaid Network Physicians Brokers Although the orientation of each analysis differs the all have the same basic principles. Experience has led to the belief that the right connections between the conceptual and analytical approaches to derive segments and implementation strategies that clients has found useful for improve marketing efficiency and effectiveness. We have the same general approach to marketing as most health care insurance companies. We just add our own ideas and put a special twist on the presentation of our product when it comes to our marketing strategy. Our primary market segment is our members. The reason being that they are the largest market segment of the four groups. They can be broken down into four groups as well. If we offer market our products in a way that is appealing to the member not only do retain current members but we also attract new members. The process of market segmentation must be conducted with the ability of an organization to address the resulting segments. Geographic We have a fairly large geographic area, with the most of our members being located in the United States of America. We originated in the state of California so most of member or in the Western United states. We have also migrated to the other sections of the US. We currently have a heavy population in southern states such as Texas, Florida, and Georgia. We also have a heavy population in along the Eastern Seaboard and Northern states such as Wisconsin. The way we market our product in those areas is through mailers, magazine ads, television ads and sometime radio. Psychographics Our members come from all walks of life. When developing plans we aim to tailor them to the different types of member we serve. Many of our members are travelers so we offer a benefit that covers them from state to state and internationally as well. This benefit is very attractive to the members with active lifestyles. We also serve a high elderly population. We tend to offer benefits that would be appealing to the aging population that many other insurance plans have yet to offer. In 2011 we began offering a hearing aid benefit to our member. At this time no other company is offering this benefit, we have enrolled many new members because of this. Hearing aids are very expensive and the fact that we offer them at a discounted rate keeps our member and draws new members to us. We also offer a gym membership that caters to senior citizens, this is tends to draw members that like to stay fit and it enables them to do it at their own pace. We also offer products that are affordable to individuals that don’t have insurance offered to them by their employers. Behavioral We offer plans for all ranges of incomes. Members with higher incomes tend to purchase the plans that offer the premium benefits. Those with lower incomes tend to purchase plans with that meets the basic needs just to have some coverage. Our Medicaid members tend to have the basic needs met because it is basically a state funded program. When designing plans and choosing benefits, we have to consider the target market and user behavior. We design plans for members that go to the doctors frequently as well as for members that only go to the doctor for preventative care only. When designing these plans we also have to make cost sharing arrangements with employer and discuss premiums being that they will also be contributing to the cost of the insurance for their employees. Past behaviors such as history of switching, current health plan and carry, current benefit design, monthly premium and cost sharing arrangement with employees. Product Positioning Competition exists in just about every market, especially in niche’ markets. It’s our job to position our products and services for fit each particular segment. Product positions may be defined by communication such as advertising rather than the differences between the products. The objective is to expand existing products and continuously adjust them to our ever changing demographic. When doing so we make sure we assess certain criteria for all potential segments: profitable size- profit potential accessibility- segment must be accessible through advertisement and other promotional tactics self-containment- product launched should not take demand from other products offered marketing mix response- segment should be responsive to marketing and promotion efforts If all of these criteria are met there is a great chance of have a successful and profitable business. References Driving Consumer Insight with the market Segmentation Bakken, David G. Examples of Marketing Segmentation Kolemuller, Neil Variable Selection for Health Insurance Market Segmentation