Scm of Kfc - 13161 Words

Supply Chain Management of KFC - December 29th, 2010 KFC Corporation (KFC), founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States. KFC has been a brand and operating segment, termed a concept[2] of Yum! Brands since 1997 when that company was spun off from PepsiCo as Tricon Global Restaurants Inc. KFC primarily sells chicken pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of grilled and roasted chicken products, side dishes and desserts. Outside North America, KFC offers beef based products such as hamburgers or kebabs, pork based products such as ribs and other regional fare.[citation needed]†¦show more content†¦By 1964, the colonel had tired of running the day to day operations of the business and was eager to concentrate on public relations issue. He sold the business to two Louisville business people Jack Massey and John Young Brown, Jr. for $2 million. During the next five years, Massey and Brown concentrated on growing KFC’s franchise system across the U.S. in 1966 they took KFC public, and the company was listed on the New York Stock Exchange. By late1960’s a strong foothold had been established in the United States, and Massey and Brown turned their attention to international markets. In 1969, a joint venture was signed with Initsubishi shoji kaisha, Ltd., in Japan, and the right to operate 14 existing KFC franchises in England were acquired. Subsidiaries were also established in Hong Kong, South Africa, Australia, New Zealand, and Mexico. By 1971, KFC had 2,450 franchises and 600 company owned restaurants worldwide, and was operating in 48 countries. 2. Stability of Demand for Products Many KFC’s problems during the late 1980’s surrounded its limited menu and its inability to quickly bring new products to market. As KFC entered 1996, it grappled with a number of important issues. During the 1980’s, consumers began to demand healthier foods, and KFC was faced with a limited menu consisting mainly of fried foods. InShow MoreRelatedCase Study1771 Words   |  8 PagesPower Pricing’ 14. Kiosks at store entrances for customers in a hurry 15. Home Delivery – McDonald’s Delivery Service or McDelivery 16. Out-of-home Breakfast – International McDonald’s format with local taste 17. McDonald’s Supply Chain Management (SCM) 18. Unique cold chain 19. Cutting costs 20. Exhibit II: McDonald’s Suppliers in India 21. Exhibit III: The Menu at McDonald’s India 22. Exhibit IV: McDonald’s – Early History and Growth 23. Exhibit V: Principles to McDonald’s business success 24. QuestionsRead MoreCase Study1781 Words   |  8 PagesPower Pricing’ 14. Kiosks at store entrances for customers in a hurry 15. Home Delivery – McDonald’s Delivery Service or McDelivery 16. Out-of-home Breakfast – International McDonald’s format with local taste 17. McDonald’s Supply Chain Management (SCM) 18. Unique cold chain 19. Cutting costs 20. Exhibit II: McDonald’s Suppliers in India 21. Exhibit III: The Menu at McDonald’s India 22. Exhibit IV: McDonald’s – Early History and Growth 23. Exhibit V: Principles to McDonald’s business success Read MoreCompetitive Analysis Of Mcdonalds1620 Words   |  7 Pagescompetitors are Starbucks, Yum Brands, Inc. (including Taco Bell, KFC, and Pizza Hut), Chipotle, Subway, Panera, Wendy’s, and Burger King. The Key Competitors of Mcdonald’s Price (Fast Food Menu Prices, 2017). Brand Product Price Burger King Flame Grilled Chicken Burger $3.89 Subway Italian B. M. T. $4.25 Wendy’s Gouda Bacon Cheeseburger $4.99 Starbucks Sausage Cheddar Breakfast Sandwich $3.45 Taco Bell Burrito Supreme $3.19 KFC Doublicious Sandwich - Combo $5.99 Pizza Hut Pan Pizza $4.79 ChipotleRead MoreSupply Chaiin Management Practices at Kfc Pakistan5476 Words   |  22 PagesSystem 11 Material Requirement Planning System 11 Demand Forecasting and Order Management System 11 KFC an Overview 12 Cupola Group 13 Vision 13 Mission 13 Facts 14 Supply Chain Management at KFC 15 Planning 15 Planning Department 15 Functions 15 Planning Inputs 16 Initial Steps 16 Sourcing 17 Outsourcing 18 Why KFC Go For Outsourcing 18 Suppliers †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....18 Mobile Vans 20 WarehousingRead MoreSubway Restaurants And The Fast Food Restaurant Franchise Essay2529 Words   |  11 Pagesgreat-tasting food that is good for them and made the way they like it†. Market Positioning and Competiveness of Company: †¢ Pricing Strategy: According to the fast food industry metro market New Zealand has one of the cheaper price of your product compare to KFC, McDonald s, Pita Pit, Pizza Hut, Kebab, etc. Subway provide much at a cheap price, even they give a total different fresh salads, as comparison of price quality and quantity with other competitors. However, Subway low calorie sandwiches makes itRead MoreKfc Marketing Strategies20155 Words   |  81 PagesI become a KFC franchisee? Initial Franchise Fee =   Monthly Service Fee (Royalties) =   Advertising = $45,000 (if you open a KT multi-brand restaurant, the fees will be $75,000)   5 percent (5%) of Gross Sales 5 percent (5%) of Gross Sales (Includes national and local contributions) The above amounts do not include the initial investment required to construct the restaurant building, training expenses, grand opening expenses or opening inventory. Please refer to the KFC Franchise DisclosureRead MoreCase Study on Adidas Supply Chain7726 Words   |  31 PagesEngland Cricket Team. They are also the main sponsors of the Indian cricketers Sachin Tendulkar and Virender Sehwag and English cricketers Kevin Pietersen and Ian Bell. Adidas are the main sponsors of Australian Domestic Cricket Competitions - Pura Cup, KFC Twenty20 Big Bash, Ford Ranger One Day Cup. They are sponsors of the Indian Premier League teams Delhi Daredevils and Mumbai Indians. Adidas also sponsors and produces apparel for the Gold Coast Titans rugby league clubs in the Australian National RugbyRead MorePizza Hut Marketing Brief5494 Words   |  22 PagesPepsi-Cola ® brand soft drinks and Frito-Lay ® brand snack foods. In October 1997, PepsiCo spun off the restaurant businesses (Pizza Hut, KFC and Taco Bell), and Tricon was founded. May 16, 2002, Tricon officially became YUM! Brands with the addition of two new brands, Long John Silver s and AW. YUM! Brands is now the parent company of Pizza Hut, Taco Bell, KFC, AW and Long John Silver s and is the world s largest restaurant company with more than 34,000 restaurants in more than 100 countriesRead MoreProduct Distribution3331 Words   |  14 PagesSYSTEM is one in which all the organizations in the channel are owned by one firm. C. CONTRACTUAL DISTRIBUTION SYSTEM is one in which members are bound to cooperate through contractual agreements. 1. In FRANCHISING SYSTEMS (such as McDonald’s, KFC, Baskin-Robbins, and AAMCO), the franchisee agrees to all of the rules, regulations, and procedures established by the franchisor. 2. In WHOLESALER-SPONSORED CHAINS (Western Auto and IGA food stores), each store agrees to use the name, participateRead MoreGlobal Strategy for Lenovo4718 Words   |  19 PagesEurope, India, Mexico and other countries of the target market has sufficient patience to learn. At this stage of learning is the creation and nurturing of talents localization of management. If you have done research shows that the McDonald s and KFC Wal-Mart manager almost no Americans, the United States except shop. Wal-Mart in the five-year period not only learning to do business in China, to study the habits of the Chinese people and Chinese people to do things the way they want to also train

Summary of Jane Eyre - Chapters 1-4 - 1553 Words

Jane Eyre -Spark notes Chapter I Jane is an orphan. She was adopted by Mr. John Reed, yet he died when she was a year old. One of his last wishes was for his wife, Mrs. Reed, to look after Jane. This she does out of duty, but she treats Jane as less than a servant. She despises Jane for her quiet and creative character. Jane takes great pleasure from reading books, and is very smart for her age of ten; Mrs. Reed secretly feels intimidated by her. A child of a â€Å"more sociable and child-like disposition, a more attractive and slight manner – something lighter, franker and more natural† would have been preferred; Jane is quite the opposite. Mrs. Reed is completely in love with her children (Eliza, John and Georgiana), to the point of it†¦show more content†¦Jane is not physically sick (the next day), yet she has become quite depressed. She does not wish to eat or drink anything, and nothing that she used to enjoy, gives her pleasure. Bessie sings a song about an orphan child, which causes Jane to cry, much to Bessie’s bewilderment. Mr. Lloyd returns and concludes that Jane is not actually sick. She is asked why she is acting the way she is; she tells him about the red-room incident and he finds her childish. He asks whether she would prefer to stay with relations that treat her kindly yet are poor, and after a thought, she says she would not. She is still very naà ¯ve in the sense that she considers people of having little money to be dirty and to dress in rags – the idea of people who are poor yet still honorable does not cross her mind. Mr. Lloyd also asks whether she would like to go to school, and she decides that yes, she would. Mrs. Reed and her children return from an outing in the carriage, and Mr. Lloyd goes to speak to Mrs. Reed. Jane overhears Bessie and Miss Abbot talking while she is thought to be asleep. She learns that her father had been a poor clergyman and that her mother had married him against her friends’ wishes. Her father (Mr. Reed) had been so irritated with her disobedience that he had cut her off without any money. Jane’s father caught the typhus fever and her mother it from him; they both died within a month of the other. ChapterShow MoreRelatedLeadership Development42674 Words   |  171 Pagesprospects and the research need John Burgoyne, Wendy Hirsh and Sadie Williams The views expressed in this report are the authors’ and do not necessarily reflect those of the Department for Education and Skills.  © Lancaster University 2004 ISBN 1 84478 286 7 1 ACKNOWLEDGEMENTS This report has been written by John Burgoyne, Wendy Hirsh and Sadie Williams as members of the Management and Leadership Development Research Network. This group consists of researchers concerned with the topic of thisRead MoreStatement of Purpose23848 Words   |  96 Pages............................................ 1 I. Audience and Institutions ....................................................................................................... 1 II. Content ................................................................................................................................... 2 III. Organization and Development ........................................................................................... 4 IV. Language, Tone, and Voice ..............

It All Started with One Game free essay sample

When I was about 13 years old, I found myself on the living room floor of a family friend’s house enjoying a game of Chutes and Ladders with three delightful children. By the time we finished watching a movie while having a bowl of chocolate ice cream with rainbow sprinkles and reading If You Give a Mouse a Cookie, I realized I wanted to spend my life working with children. Every day in first grade I would walk into the class and go to the blue carpet to find a different shape made out of blocks of every size and color. We would have to match this shape that my teacher created by using the blocks he had out for us before we could move on to the next activity. When students finished assignments early, we could have free time to play with any toy in the classroom. Every student also knew that discipline was key, and that if they acted up they would either get spoken to by the teacher or have to stand by the door for a â€Å"time-out†. We will write a custom essay sample on It All Started with One Game or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page My teacher also made sure to make jokes. One class he pretended to yell at me and one of my friends and sent us to the door where we thought we were in trouble. He then picked my friend up and sat her on top of the clock that was on the wall. To this day, we still laugh about it. During my junior year, I reached out to my first-grade teacher. He was one of the best teachers I had, and I wanted to get a better understanding of his classroom. When my teacher and his 21 kindergarteners welcomed me with,â€Å"Good Afternoon,† I was certain the classroom was where I was supposed to be. Seeing the bulletin board covered with the calendar, students’ birthdays, basic math problems, and alphabet letters made me feel at home. During my high school career, I had the opportunity to run a preschool. There were nine preschoolers that would come in twice a week, and we would organize lessons, have snack time, have free play, and teach the children basics that they would need to go into kindergarten. I loved planning the lessons, teaching, and being with the children. I devised a lesson with a Thanksgiving theme. We had circle time where we read a story Thanksgiving is for Giving Thanks and did circle time activities, such as pin the feather on the turkey. We then painted the children’s hands in whatever color they wanted, put their hand on a piece of paper to make a turkey card. The children decorated with feathers, googly eyes, and any other materials of their choice. Seeing all the children laughing when getting their hands painted because it tickled or laughing when they put glitter or the googly eyes all over the turkey, created a sense of accomplishment because the children enjoyed the activity. From all those opportunities and experiences I learned the principles of hard work and discipline. When children would cry because they wouldn’t want to leave their parents, I distract them with other activities. I have witnessed misbehaving children and have developed skills and knowledge on how to handle these situations in the future. I have gained skills on how to balance work and play by making activities educational but interesting. In my lesson for child development, we were able to teach the children how to write a letter, but incorporated an activity to express their creativity. From the moment I played school in my basement as a five-year-old, to playing Chutes and Ladders with the three young children I babysat, to shadowing and interacting with children, I knew the classroom was the setting I was meant to be in.

Polarization In The Political System Essays - Fanaticism

Polarization in the Political System On Tuesday, November 14, 1995, in what has been perceived as the years biggest non-event, the federal government shut down all "non-essential" services due to what was, for all intents and purposes, a game of national "chicken" between the House Speaker and the President. And, at an estimated cost of 200 million dollars a day, this dubious battle of dueling egos did not come cheap (Bradsher, 1995, p.16). Why do politicians find it almost congenitally impossible to cooperate? What is it about politics and power that seem to always put them at odds with good government? Indeed, is an effective, well run government even possible given the current adversarial relationship between our two main political parties? It would seem that the exercise of power for its own sake, and a competitive situation in which one side must always oppose the other on any issue, is incompatible with the cooperation and compromise necessary for the government to function. As the United States becomes more extreme in its beliefs in general, group polarization and competition, which requires a mutual exclusivity of goal attainment, will lead to more "showdown" situations in which the goal of good government gives way to political posturing and power-mongering. In this paper I will analyze recent political behavior in terms of two factors: Group behavior with an emphasis on polarization, and competition. However, one should keep in mind that these two factors are interrelated. Group polarization tends to exacerbate inter-group competition by driving any two groups who initially disagree farther apart in their respective views. In turn, a competitive situation in which one side must lose in order for the other to win (and political situations are nearly always competitive), will codify the differences between groups - leading to further extremism by those seeking power within the group - and thus, to further group polarization. In the above example, the two main combatants, Bill Clinton and Newt Gingrich, were virtually forced to take uncompromising, disparate views because of the very nature of authority within their respective political groups. Group polarization refers to the tendency of groups to gravitate to the extreme of whatever opinion the group shares (Baron & Graziano, 1991, p.498-99). Therefore, if the extreme is seen as a desirable characteristic, individuals who exhibit extreme beliefs will gain authority through referent power. In other words, they will have characteristics that other group members admire and seek to emulate (p. 434). Unfortunately, this circle of polarization and authority can lead to a bizarre form of "one-upsmanship" in which each group member seeks to gain power and approval by being more extreme than the others. The end result is extremism in the pursuit of authority without any regard to the practicality or "reasonableness" of the beliefs in question. Since the direction of polarization is currently in opposite directions in our two party system, it is almost impossible to find a common ground between them. In addition, the competitive nature of the two party system many times eliminates even the possibility of compromise since failure usually leads to a devastating loss of power. If both victory and extremism are necessary to retain power within the group, and if, as Alfie Kohn (1986) stated in his book No Contest: The Case Against Competition, competition is "mutually exclusive goal attainment" (one side must lose in order for the other to win), then compromise and cooperation are impossible (p. 136). This is especially so if the opponents are dedicated to retaining power "at all costs." That power is an end in itself is made clear by the recent shutdown of the government. It served no logical purpose. Beyond costing a lot of money, it had no discernible effect except as a power struggle between two political heavyweights. According to David Kipnis (1976, cited in Baron & Graziano, 1991), one of the negative effects of power is, in fact, the tendency to regard it as its own end, and to ignore the possibility of disastrous results from the reckless use of power (p. 433). Therefore, it would seem that (at least in this case) government policy is created and implemented, not with regard to its effectiveness as government policy, but only with regard to its value as a tool for

Chinese Empress Si Ling-Chi Discovered How to Make Silk

Chinese Empress Si Ling-Chi Discovered How to Make Silk About 2700-2640 B.C.E., the Chinese began making silk. According to Chinese tradition, the part-legendary emperor, Huang Di (alternately Wu-di or Huang Ti) invented the methods of raising silkworms and spinning silk thread. Huang Di, the Yellow Emperor, is also credited as the founder of the Chinese nation, creator of humanity, founder of religious Taoism, creator of writing, and inventor of the compass and the pottery wheel all foundations of culture in ancient China. The same tradition credits not Huang Di, but his wife Si Ling-Chi (also known as Xilingshi or Lei-tzu), with discovering silk-making itself, and also the weaving of silk thread into fabric. One legend claims that Xilingshi was in her garden when she picked some cocoons from a mulberry tree and accidentally dropped one into her hot tea. When she pulled it out, she found it unwound into one long filament. Then her husband built on this discovery, and developed methods for domesticating the silkworm and producing silk thread from the filaments processes that the Chinese were able to keep secret from the rest of the world for more than 2,000 years, creating a monopoly on silk fabric production. This monopoly led to a lucrative trade in silk fabric. The Silk Road is so named because it was the trading route from China to Rome, where silk cloth was one of the key trade items. Breaking the Silk Monopoly But another woman helped to break the silk monopoly. About 400 C.E., another Chinese princess, on her way to be married to a prince in India, is said to have smuggled some mulberry seeds and silkworm eggs in her headdress, allowing silk production in her new homeland. She wanted, the legend says, to have silk fabric easily available in her new land. It was then only a few more centuries until the secrets had been revealed to Byzantium, and in another century, silk production began in France, Spain, and Italy. In another legend, told by Procopius, monks smuggled Chinese silkworms to the Roman Empire. This broke the Chinese monopoly on silk production. Lady of the Silkworm For her discovery of the silk-making process, the earlier empress is known as  Xilingshi or  Si Ling-chi, or Lady of the Silkworm, and is often identified as a goddess of silk-making. The Facts The silkworm is a native to northern China.  It is the larva, or caterpillar, stage of a fuzzy moth (Bombyx). These caterpillars feed on mulberry leaves.  In spinning a cocoon to encase itself for its transformation, the silkworm exudes a thread from its mouth and winds this around its body.  Some of these cocoons are preserved by the silk growers to produce new eggs and new larva and thus more cocoons.  Most are boiled.  The process of boiling loosens the thread and kills the silkworm/moth.  The silk farmer unwinds the thread, often in a single very long piece of about 300 to about 800 meters or yards, and winds it onto a spool.  Then the silk thread is woven into a fabric, a warm and soft cloth.  The cloth takes dyes of many colors including bright hues.  The cloth is often woven with two or more threads twisted together for elasticity and strength. Archaeologists suggest that the Chinese were making silk cloth in the Longshan period, 3500 -  2000 BCE.

Conversion of Biblical Measurements

Conversion of Biblical Measurements One of comedian Bill Cosbys most hilarious routines features a conversation between God and Noah about building an ark. After getting detailed instructions, a puzzled Noah asks God: Whats a cubit? and God responds that He doesnt know either. Too bad they couldnt get help from archaeologists on how to count their cubits today. Learn the Modern Terms for Biblical Measurements Cubits, fingers, palms, spans, baths, homers, ephahs, and seahs are among ancient forms of biblical measurements. Thanks to decades of archaeological digs, scholars have been able to determine the approximate size of most of these measurements according to contemporary standards. Measure Noahs Ark in Cubits For example, in Genesis 6:14-15, God tells Noah to build the ark 300 cubits long, 30 cubits high and 50 cubits wide. By comparing various ancient artifacts, a cubit has been found to equal about 18 inches, according to National Geographics atlas, The Biblical World. So lets do the math: 300 X 18 5,400 inches, which amounts to 450 feet or a little more than 137 meters in length30 X 18 540 inches, or 37.5 feet or just under 11.5 meters in height50 X 18 900 inches, or 75 feet or slightly less than 23 meters So by converting biblical measurements, we end up with an ark thats 540 feet long, 37.5 feet high and 75 feet wide. Whether thats large enough to carry two of each species is a question for theologians, science fiction writers, or physicists who specialize in quantum state mechanics. Use Body Parts for Biblical Measurements As ancient civilizations progressed to the need for keeping account of things, people used parts of the body as the quickest and easiest way to measure something. After sizing up artifacts according to both ancient and contemporary measurements, theyve discovered that: A finger equals about three-quarters of an inch (roughly the width of an adult human finger)A palm equals about 3 inches or the size across a human handA span equals about 9 inches, or the width of an extended thumb and four fingers Calculate More Difficult, Biblical Measurements for Volume Length, width, and height have been calculated by scholars with some common agreement, but measures of the volume have eluded accuracy for some time. For example, in an essay titled Bible Weights, Measures, and Monetary Values, Tom Edwards writes about how many estimates exist for a dry measure known as a homer: For instance, a Homers liquid capacity (though normally seen as a dry measure) has been estimated at these various amounts: 120 gallons (calculated from footnote in New Jerusalem Bible); 90 gallons (Halley; I.S.B.E.); 84 gallons (Dummelow, One Volume Bible Commentary); 75 gallons (Unger, old edit.); 58.1 gallons (Zondervan Pictorial Encyclopedia of the Bible); and about 45 gallons (Harpers Bible Dictionary). And we need to also realize that weights, measurements, and monetary values often varied from one place to the next, and from one time period to another. Ezekiel 45:11 describes an ephah as being one-tenth of a homer. But is that one-tenth of 120 gallons, or 90 or 84 or 75 or ...? In some translations of Genesis 18: 1-11, when three angels come to visit, Abraham instructs Sarah to make bread using three seahs of flour, which Edwards describes as one-third of an ephah, or 6.66 dry quarts. How to Use Ancient Pottery to Measure Volume Ancient pottery offers the best clues for archaeologists to determine some of these biblical volume capacities, according to Edwards and other sources. Pottery labeled bath (that was dug up in Tell Beit Mirsim in Jordan) has been found to hold about 5 gallons, comparable to similar containers of the Greco-Roman era with capacities of 5.68 gallons. Since Ezekiel 45:11 equates the bath (liquid measure) with the ephah (dry measure), the best estimate for this volume would be about 5.8 gallons (22 liters). Ergo, a homer equals roughly 58 gallons. So according to these measures, if Sarah mixed up three seahs of flour, she used nearly 5 gallons of flour to make bread for Abrahams three angelic visitors. There must have been plenty of leftovers to feed their family unless angels have literally bottomless appetites. Sources on Biblical Measurements The Biblical World: An Illustrated Atlas (National Geographic 2007).Biblical Weights, Measures, and Monetary Values, by Tom Edwards, Spirit Restoration.com, spiritrestoration.org/Church/Research%20History%20and%20Great%20Links/Biblical%20Weights%20Measure%20and%20Monetary%20System.htm Bible Passages Genesis 6:14-15 Make yourself an ark of cypress wood; make rooms in the ark, and cover it inside and out with pitch. This is how you are to make it: the length of the ark three hundred cubits, its width fifty cubits, and its height thirty cubits. Ezekiel 45:11 The ephah and the bath shall be of the same measure, the bath containing one-tenth of a homer, and the ephah one-tenth of a homer; the homer shall be the standard measure. Source The New Oxford Annotated Bible with Apocrypha, New Revised Standard Version (Oxford University Press). New Revised Standard Version Bible, copyright 1989, Division of Christian Education of the National Council of the Churches of Christ in the United States of America. Used by permission. All rights reserved.

CriticalThinking Essay Example | Topics and Well Written Essays - 500 words

CriticalThinking - Essay Example This will probably be a rural setting and thus may feel inferior while speaking the formal language. On the other hand, the person who prefers the formal language may be from an urban setting and thus more exposed than the letter. The argument above clarifies to us how the language spoken may say almost everything concerning our values and affiliations (Fisher 43) . Consequently, it is indispensable for one to be vigilant on which language to use when he wants to portray a specific impression. It is also evident that anyone who ignores this is either a child who is naà ¯ve or a drunkard who is simply careless. On the other hand, considering the views of another philosopher, it is very necessary, if we consider objective analysis of views before accepting them as lies or truths. To begin with, we look at a situation were by an individual is giving a testimony in a court of law. In this case, the judge must be careful, analytical and sensitive in order to give a fair judgment. He must make good use of critical thinking, in order to achieve this. In this context, we must make use of certain critical thinking facts, such as having a good understanding of things that may influence our judgment. Some of these factors may include Perception, which is something that may come up in our mind in terms of an impression (Fisher 99). Depending on our upbringing, there are things that we grew to learn as either wrong or right. Dogmatism where an individual only wants to believe in only what he knows and does not want to know anything knew. An individual’s past experience will always influence his thoughts and decisions. For instance, a child who fell from a tree when he was young will always avoid climbing on trees, or if he does climb on one, he will be very careful. These factors will always influence once decisions, and as a result, one must consider them (Fisher 63). In this case, the judge must be able to observe and