New Product Launch Marketing Plan Essay Example | Topics and Well Written Essays - 250 words

New Product Launch Marketing Plan - Essay Example However, these have not fully satisfied the diverse needs of the clients. Therefore, by introducing iPhone 6 in the market, Apple Incorporations would be in a position of enjoying a competitive advantage over its competitors (Bilton 2014). The coming of iPhone 6 will revolutionize the apps sector as it will represent a novel development. It will provide an answer to those who have been yearning for larger apps with bigger screens and powerful cameras. As a new generation app, iPhone 6 comes with new and improved features. First, it is much bigger and has a larger screen size of up to 5.5†. In addition to that, it is equipped with a sapphire crystal screen and a more efficient A8 chip processor and camera. Moreover, it has a lighter and thick chassis, touch design and larger storage capacity. This implies that it is a highly advanced app that has a lot of admirable features to attract many clients. Because of this, it will outshine LG G3, Sony Xperia Z2 and HTC One M8 which are slowly losing popularity in the